Curio
Curio uses AI to personalize each user’s journey. Through a thoughtful onboarding process, users share their goals, preferences, and learning styles. The AI then condenses web content and user data into an easy-to-follow plan tailored to their lifestyle and budget. The app evolves alongside the user, adjusting suggestions, tracking progress, and offering gentle encouragement through reminders and rewards.
GOAL
To create an engaging, personalized solution that helps users rediscover or begin hobbies without added stress. Curio is designed to remove common barriers—like cost, lack of knowledge, and time—by offering real-time guidance, curated resources, and reflection tools. The experience encourages exploration while keeping users motivated and supported in their journey.
the problem
Modern society tends to value productivity above personal time, leaving little space for creative expression and relaxation. With busy schedules, economic demands, and constant digital distractions, people are often pulled away from hobbies that could improve their mental health, spark creativity, and build meaningful connections. There’s a clear need to reintroduce hobbies into everyday life to support well-being and balance.
Target Audience
Curio is designed for people of all ages who want to explore or rekindle hobbies but need a little structure and support to get started. It’s ideal for users who have a basic understanding of technology—comfortable using apps and digital tools, but not necessarily tech experts. Whether they’re students, working professionals, or retirees, these users value creativity, self-care, and personal growth. Curio offers a stress-free, personalized experience that helps them discover new interests, build habits, and stay inspired—all without the overwhelm of endless internet searches or overly complex platforms.
research
For Curio, our research focused on understanding the modern relationship people have with hobbies, and how digital tools could support more consistent, joyful engagement. We conducted AI-assisted interviews, live user interviews, and surveys to explore key barriers like time, affordability, and material access. Many users reported feeling overwhelmed by options and lacked guidance or motivation to sustain a hobby long term. Our insights revealed that users crave both structure and freedom—some prefer sticking with one interest while others enjoy jumping between hobbies. Notably, 75% of participants said that having a sense of community helped them stay committed. We also found that people are receptive to AI as long as it's transparent and not intrusive. External research supported this shift in mindset: Google Trends showed a 40% increase in “new hobby” searches since 2021, and interest in hands-on activities like painting has grown by 32%. These findings led us to move away from a physical subscription model and instead design a digital platform that’s adaptive, inclusive, and tailored to each user’s learning style, goals, and lifestyle.
KEY FEATURES
Curio offers a seamless hobby discovery experience through four core features. Custom hobby plans are tailored to each user’s time availability, budget, and personal goals. An adaptive AI engine continuously refines suggestions based on user progress and feedback, ensuring the journey stays relevant and motivating. The app also fosters connection and accountability through community features and progress tracking, allowing users to log milestones, join hobby groups, and maintain streaks. All of this is housed within an intuitive, user-friendly dashboard that simplifies learning, exploration, and personalization.
the solution
Curio uses AI to personalize each user’s journey. Through a thoughtful onboarding process, users share their goals, preferences, and learning styles. The AI then condenses web content and user data into an easy-to-follow plan tailored to their lifestyle and budget. The app evolves alongside the user, adjusting suggestions, tracking progress, and offering gentle encouragement through reminders and rewards.
Development
final Concept
Curio reimagines hobby engagement by blending personalization, thoughtful design, and AI-driven support to help people reconnect with creativity in their everyday lives. The platform guides users through tailored hobby journeys that adapt to their pace, goals, and budget—making exploration feel achievable and exciting. With real-time insights, progress tracking, and curated learning content, Curio lowers the barriers that often stop people from starting or sticking with a new interest. Whether users are seeking mindful breaks or long-term creative outlets, Curio makes hobbies more accessible, meaningful, and sustainable—reigniting curiosity one step at a time.
